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The 2026 AMP Marketing Leaders Report

SEO Is Dead. Only 5% of Marketing Leaders Will Say It Out Loud.

A survey of 159 marketing leaders plus interviews with senior leaders at NVIDIA, NTT Research, and MuleSoft. The new rules of brand visibility in AI search, in one report.

2026
Marketing Leaders Report on AI Search
Authority, visibility, and the new rules of getting found by AI.
AMP #MARKETINGANDPR

The Data

What are marketing leaders saying about AI search?

We asked 159 of them. The answers should stop any team still betting everything on SEO. Here is a preview. The full report has all twelve findings, plus exactly what to do about them.

50.9%
say SEO is already being replaced by AI-driven discovery
58.5%
say AI search will matter most to their visibility by 2028
44.7%
have no AI search strategy in place
57.2%
fear AI is misrepresenting their brand right now
25%
have never checked what AI says about their company
17.6%
say no one owns AI visibility inside their company
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Those are six of the numbers. Get all twelve findings, the four executive interviews, and the five moves that put you ahead of them.

  • All 12 survey findings, with the percentages behind them
  • On-the-record interviews with three senior marketing leaders
  • Five concrete moves to make before Q4 2026

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Traditional SEO is dead. It is not keywords anymore. It is informing the AI itself.
Chris Shaw, Chief Marketing Officer, NTT Research
Master PR to Rank for AI Search and Generative Engine Optimization by Cara Milan

The Book

The playbook behind the report.

Want the full method, not just the numbers? Master PR to Rank for AI Search is Cara Milan's practical guide to Generative Engine Optimization, the discipline of earning visibility inside the AI answers your buyers now trust.

GEO step by stepEarned media as AI fuel Brand authority signalsReal frameworks
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