Cara Harbor, founder of AMP Marketing and PR, is a seasoned public relations strategist, Bay Area native, and communications leader with a career that spans over two decades. Born and raised in San Francisco, Cara grew up alongside Silicon Valley, witnessing its transformation from a burgeoning tech hub to the global epicenter of innovation. Her unique perspective as both a lifelong local and a public relations expert has shaped her ability to help brands navigate the competitive tech landscape with precision and creativity.
From San Francisco Roots to Silicon Valley Visionary
Growing up in San Francisco, Cara’s early exposure to innovation began in high school when she first learned about the internet. It sparked a fascination with technology that would later define her career. Cara’s connection to the region and its culture of groundbreaking ideas provided the foundation for her passion for helping brands tell their stories.
Cara began her career at A&R Partners, a pioneering Silicon Valley PR agency, where she honed her craft working with emerging tech companies. As A&R evolved into Edelman, one of the world’s most renowned PR firms, Cara continued to excel, leading campaigns for major clients, including Adobe and other tech innovators.
Leading Adobe’s Digital Video and Web Communications
Working with Adobe, Cara led public relations efforts for the company’s Digital Video and Web divisions. She spearheaded initiatives to position Adobe as a leader in creative tools, working on campaigns that promoted groundbreaking products used by millions worldwide. Her ability to communicate complex technologies in a relatable and impactful way earned her recognition as a trusted leader in tech PR.
A Career of Innovation and Impact
Throughout her career, Cara has played pivotal roles at both startups and established companies, including LinkedIn, HP, Cisco, and MuleSoft. Her leadership has consistently delivered measurable results, from securing high-profile media placements in outlets like Forbes and TechCrunch to driving increased media coverage and customer engagement.
Some of Cara’s career highlights include:
- Perfect365/Arcsoft: Cara developed a PR strategy that skyrocketed downloads of the company’s AR beauty app from 5 million to 100 million. She also launched influencer programs that expanded the app’s media coverage by 75%.
- IOTA Foundation: As Director of Communications, she built the organization’s entire communications department, driving a 75% increase in media coverage and launching partnerships with Jaguar Land Rover and Dell Technologies.
- MuleSoft: Cara’s PR strategy and thought leadership program contributed to the company’s acquisition by Salesforce.
Founding AMP Marketing and PR
In 2009, Cara founded AMP Marketing and PR to bring her expertise to brands of all sizes. Her mission was clear: to provide integrated PR and marketing strategies that help businesses stand out in competitive industries. AMP specializes in industries ranging from cybersecurity and artificial intelligence to fintech and consumer products, offering services like product launch strategies, thought leadership positioning, and content creation.
Under Cara’s leadership, AMP has helped startups secure funding announcements, build investor relations, and gain visibility in crowded markets. Her ability to blend data-driven strategies with creative storytelling makes AMP a sought-after partner for companies navigating the Silicon Valley ecosystem.
Beyond PR: A Commitment to Excellence
Cara’s passion for communication extends beyond crafting compelling campaigns. She has built and led cross-functional teams, managed global campaigns, and provided strategic counsel to executives navigating pre-IPO challenges. Her education—a Master’s in Speech Communications from San Francisco State University and a Bachelor’s in Communication from the University of San Francisco—further highlights her dedication to the craft.
Cara Harbor: Shaping the Future of PR in Silicon Valley
As the founder of AMP Marketing and PR, Cara Harbor continues to combine her deep Silicon Valley roots, decades of experience, and innovative approach to help brands thrive. From guiding startups to shaping communications for Fortune 500 companies, Cara’s legacy is one of creativity, impact, and a deep understanding of how to connect with audiences in meaningful ways.
If you’re ready to elevate your brand’s story, partner with Cara Harbor and AMP Marketing and PR to craft strategies that deliver results. Contact AMP today to learn more!