AI Search Is Changing Everything — Here’s Why You Need a GEO Strategy
Artificial intelligence isn’t just changing how we search—it’s changing what we see. The rise of generative AI search engines means your brand’s first impression may no longer be a website link on page one of Google. Instead, it could be an AI-generated answer—summarized, paraphrased, and filtered from multiple sources—before a person ever visits your site. […]
Navigating Media Outreach Strategies for San Francisco Tech Firms
How a Tech-Focused PR Partner Can Help You Stand Out in the Bay Area’s Saturated News Cycle In a city where billion-dollar valuations and breakthrough innovations are the norm, standing out in the San Francisco tech landscape is no small feat. Whether you’re launching a new SaaS platform or scaling your Series B startup, visibility […]
How to Craft Compelling Press Releases for Tech Startups
Yes, Startups Still Need Press Releases—Here’s How to Get Them Right There’s a quiet debate in the PR world: Are press releases still relevant? For tech startups, the short answer is yes, with a big asterisk. Used thoughtfully, press releases still do a lot of heavy lifting. They help startups control the narrative, validate momentum, […]
5 Ways to Get Media Coverage (Even If You’re Not Launching Right Now)
Not launching this week? No funding news to announce? No problem. Media coverage doesn’t begin and end with your next press release. In fact, some of the most valuable coverage happens between announcements—when you show up not as a headline, but as a voice. Founders who consistently earn media understand that press isn’t about what […]
Founders: Read This If You Don’t Want Media Coverage
We work with incredible founders. Bold thinkers. Brilliant product minds. Visionaries with a point of view. But every now and then, we come across founders who say they want media coverage… and then do everything possible to avoid getting it. If you’re a founder wondering why press coverage isn’t happening, this might sting a little—but […]
Building Strong Media Relationships for Effective Tech PR
Media Relationships Still Matter in Tech—Here’s Why In a news cycle driven by AI breakthroughs, IPO rumors, and product launches that hit (or miss) expectations, it’s easy to forget that behind every tech headline is a reporter making choices. And behind many of those choices is a relationship. In tech PR, especially in fast-moving hubs […]
The Importance of Media Relations for Tech Companies in San Francisco
San Francisco remains one of the most active and influential centers for technology innovation. From early-stage startups to publicly traded software companies, the Bay Area is home to organizations pushing boundaries in AI, cybersecurity, gaming, fintech, and more. But no matter how groundbreaking a product or platform might be, success in this market requires more […]
How to Use AI for PR Without Pissing off the Media
Artificial intelligence (AI) is transforming industries across the board, and public relations is no exception. From generating press releases to analyzing media trends, AI offers PR practitioners exciting opportunities to work more efficiently and effectively. However, its integration into the PR workflow must be handled carefully—particularly when it comes to maintaining relationships with journalists and […]
Top PR Strategies for Startups: How to AMP Up Your PR FAST
In today’s competitive landscape, startups face the challenge of gaining visibility, credibility, and trust—often with limited resources. A strategic approach to public relations (PR) can help emerging brands build awareness, engage target audiences, and establish credibility, all while keeping costs in check. Here, we’ll explore essential PR strategies specifically tailored for startups, including tips from […]
Meet Cara Harbor: Founder of AMP Marketing and PR and Communications Trailblazer
Cara Harbor, founder of AMP Marketing and PR, is a seasoned public relations strategist, Bay Area native, and communications leader with a career that spans over two decades. Born and raised in San Francisco, Cara grew up alongside Silicon Valley, witnessing its transformation from a burgeoning tech hub to the global epicenter of innovation. Her […]