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Case Studies

Perfect365 Augmented Reality Makeup App

Challenge:

Perfect365, a leading virtual makeup app, faced stagnant growth and sought to significantly increase its market penetration, sales, and media presence.

Strategy:

Implemented a comprehensive marketing and user engagement strategy focusing on influencer partnerships, user-generated content, and enhanced app features aimed at improving user experience and engagement.

Results:

  • Sales Increase: Achieved a staggering 50% boost in sales, attributable to targeted marketing campaigns and improved in-app purchase options.
  • Media Coverage Surge: Media coverage soared by 207%, fueled by effective PR strategies, compelling story pitches, and leveraging influencer networks.
  • User Growth Explosion: User base catapulted from 5 million to an impressive 100 million, driven by viral marketing, user referrals, and seamless social sharing functionalities.

Conclusion:

Perfect365’s strategic approach resulted in unprecedented growth, solidifying its position as a market leader in the virtual makeup industry.

Enterprise SaaS: MuleSoft

Challenge:

Mulesoft aimed to amplify its media presence, enhance executive visibility, and increase lead generation to position itself as a prime acquisition target.

Strategy:

Executed a multi-pronged approach including a robust PR campaign, leadership thought leadership programs, and strategic inbound marketing initiatives.

Results:

  • Media Coverage Expansion:Achieved a 75% increase in media coverage through targeted storytelling, media relations, and impactful news announcements.
  • Salesforce Acquisition: The enhanced brand visibility and market position led to Mulesoft's successful acquisition by Salesforce. - Executive Visibility: Secured 10 high-profile speaking slots for the executive team, boosting personal and company branding. - Inbound Lead Surge: Experienced a 42% increase in inbound leads due to improved marketing strategies and content relevance.

Conclusion:

Mulesoft’s strategic focus on media presence, executive visibility, and inbound marketing resulted in significant company milestones, culminating in its acquisition by Salesforce.

Fintech: IOTA Distributed Ledger Technology

Challenge:

IOTA aimed to increase its social media following, enhance media presence, and improve website user engagement.

Strategy:

Implemented an integrated digital marketing strategy focusing on content creation, social media engagement, and website optimization.

Results:

  • Social Media Growth: Skyrocketed social followers by 542% over a year, thanks to engaging content and community involvement
  • Media Presence: Secured 25 articles in Tier 1 media through effective PR campaigns and thought leadership.
  • Bounce Rate Reduction: Decreased the website bounce rate dramatically from 80% to 21%, enhancing user retention and engagement

Conclusion:

IOTA’s strategic initiatives in digital marketing and website optimization led to a significant increase in social media followers, media presence, and improved user website engagement

ROBLOX

Challenge:

ROBLOX aimed to construct a robust PR and influencer marketing strategy to enhance brand awareness and increase user engagement.

Strategy:

Developed and executed a comprehensive PR and influencer marketing strategy from scratch, focusing on collaboration with high-profile influencers and strategic media outreach.

Results:

  • Enhanced Media Coverage: Achieved an increase in media coverage by 110%, through targeted press releases and media relations.
  • Social Media Boost: Social media engagement soared by 75%, attributed to influencer collaborations and engaging content.
  • Tier 1 Media Succes: Garnered 21 Tier 1 articles over a six-month period, establishing a strong media presence and credibility.

Conclusion:

ROBLOX’s innovative PR and influencer marketing strategies significantly boosted its media coverage and social media engagement, contributing to its position as a leader in the gaming community.

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We’re eager to hear your story and help amplify your message. Whether you’re interested in creating a new narrative, elevating your media presence, increasing customer acquisition or just have a few questions, our team is here to listen and provide strategic solutions tailored to your needs.

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info@amppublicrelations.com

AMP Public Relations and Marketing stands at the forefront of shaping public perception and amplifying brand messages in the digital age.

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