4 Things CMOs Need to Consider for Their AI Strategy
Artificial intelligence is not just transforming products. It is transforming visibility. Search has evolved beyond lists of links. AI-driven platforms now synthesize answers, summarize perspectives, and determine which sources are credible to cite. In this context, communications strategy directly shapes discoverability. For Chief Marketing Officers, AI strategy extends beyond technology infrastructure. It now […]
The Importance of Content Creation for Tech PR in San Francisco and Global Tech Markets
Technology companies don’t have a shortage of ideas. What they often lack is a shared understanding—internally and externally—of how to explain those ideas in a way that lands. I’ve spent more than two decades working with technology companies at every stage, from early startups to global enterprises. Across that spectrum, one pattern shows up again […]
Overcoming Challenges in Tech Media Relations in a Competitive Market
In today’s crowded tech landscape, media relations is no longer about who has the loudest announcement — it’s about who has the clearest point of view. Journalists covering business technology, AI, SaaS, cybersecurity, and consumer apps are navigating relentless news cycles, shrinking bandwidth, and a flood of pitches that often sound indistinguishable. At the same […]
Leveraging Media Coverage to Enhance Tech Company Reputation
In today’s global technology landscape, reputation is shaped publicly and continuously—often across multiple markets at once. For technology companies operating at any stage, media coverage plays a central role in how innovation, leadership, and credibility are perceived worldwide. Earned media does more than increase visibility. It creates trust, reinforces expertise, and builds a public record […]
Best Practices for Maintaining Media Relationships in the Tech Industry
If you work in tech long enough, you learn one thing quickly: your media relationships are everything. In an industry where the news cycle never sleeps and yesterday’s innovation becomes today’s baseline, staying relevant requires more than sending a few pitches and hoping for the best. Strong media relationships aren’t built in a single product […]